Casablanca Inspiration

The inspiration for Casablanca was always in the back of my mind. When I was a kid, I used to walk every day from home to tennis lessons after lunch, during the siesta hours, and the boulevard that took me to the private tennis club we belonged to was -and still is- lined with beds of lilies. In Argentina, we call them Azucenas, and they are very popular. For some reason, I have come to think they are more loved in Latin countries than here in the US, but that could be because in my research, I have come across many people that despise lilies with some utter disgust that is hard to understand. 

Yet, when looking up all the different versions of perfumes, candles, room sprays, and fragrance oils that say "Lily" or "Easter Lily" or "Casablanca lily", I never came across something I would say "Aha! This is IT!" So many things can smell like lilies, which is up for personal interpretation. 

I decided to go with the closest approximation to the perfume of live, fresh flowers. I obtained what has got to be one of the only lily enfleurage materials in the world—go ahead, try to find it—and I built upon it to expand on the accords that we identify as "white lily" or "Casablanca lily." Being a soliflore, meaning a fragrance representing a single flower, it is very niche. Once achieved, it's meant to smell like lilies. 

I like working with materials of P&N (Pure & Natural) origin. To that extent, I used some rare essential oils to impart the freshness, citrus, or spicy accords in the smell of real Casablanca lilies. The result is a decadent perfume that can diffuse through my entire home. And now you can take it home, too. 

RHR